This is what the video directors and will use during the shooting and editing process.
Some of the elements that will be included in your storyboard are transitions, framing, colouring, and lighting.Ī well-crafted storyboard indicates each video shot in precise detail. The storyboard can be helpful if you want to pre-visualise how the video will look. The core message should be immediately clear from the onset of the video. This is how you will come up with your main message. This means that your video content must make them excited and have a desire for more similar content.
Video production process how to#
This will only work if you are offering some benefits to your audience, such as tips on how to do something.įor instance, you may want your audience to subscribe to your monthly newsletter after they have watched your video. Next, you’ll need to make sure that your message is relevant to your brand and products. When creating a marketing message, you will need to determine the main pain points of your video production project. What reaction do you expect to elicit from your audience after they have watched your video? Is there a specific feeling or thought that you are trying to evoke? Once you have collated all data, go back to your original goals. Look for feedback that pinpoints the current issues of your target audience. When you are trying to understand your audience better, it will be best if you put yourself in their shoes. So, you should try to find more information about the intended audience. Understanding the preferences of your audience will help you to come up with the concept, and planning your script. Defining Your Message and the Intended Viewer Keep in mind that each of these video types is shot in a different way.ģ. A commercial video is used to promote sales, a branding video is used to increase brand awareness, and an explainer video is used to explain a certain issue to the viewers. The main video types are commercials, branding videos, training videos and explainer videos. The creative brief will also identify the type of video that you are planning to shoot. The main message that drives the video production process.The video’s intended effect on the audience.Your brief must include the following information:
This is supposed to prevent guesswork and unnecessary mistakes. The brief provides extensive details about the entire production journey. Next, come up with a video production brief. Experts in the industry may also give you more insights into what you should do. You may have to look at your previous video production campaigns to get more insights. You need to remember that coming up with a video production strategy is not different from building a plan for other marketing campaigns. It may seem like you’ll be working on many things, but coming up with a sound strategy will be the key to the success of your project. Finally, you also need to come up with timelines and estimate the cost of the project. Your video production plan also needs to explain how you will recycle and repurpose the video to save costs. In addition, the plan will state the process of distributing the video to the intended audience. The planning process will determine whether you will use an in-house video production team to create the video or hire a video production company. You will now need to develop a practical strategy that will guide the video production process. Finally, there is a need for clear marketing objectives to justify the investment in a video production project. The project must be completed within a specific timeline. Just like in any other project, your objectives must use the SMART model - the goals must be Specific, Measurable, Achievable, Relevant, and Time-bound.įirst, you need to establish budget objectives by coming up with cost estimates. Next, you will need to establish clear timelines. It will be difficult to produce a high-quality video if you don’t have a coherent goal. The main things that will be happening during pre-production include:īefore doing anything, you need to know the final aim of your video production project. During this stage, you will do some research and get the video production equipment to execute a successful video production project. The pre-production stage involves preparing and laying the groundwork.
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